You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Big Data.
ANA has found 53 results for you, in 451 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Agile Elephants

An intelligent data platform enables a city to break down data silos and organise its data coherently. Once the data has been coherently integrated, it leverages the power and potential of big data for multiple applications. Moreover, the integral...

Catalogue: Latin America 2024
Authors: Patricio Pagani, Melisa Breda
Companies: Buenos Aires City Government, The Black Puma
April 24, 2024
×

Citation

Pagani and Breda (2024a, April 24). Agile Elephants . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/agile-elephants--12391


Videos

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024
×

Citation

Lopez Lince and Giraldo Ruiz (2024a, April 24). Inspiring Conscious Consumption. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/inspiring-conscious-consumption-12381


Videos

Culture and history as Big Data blind spots

A case study from South Africa

Catalogue: Congress 2023
Author: Fathima Paruk
Company: Woolworths
October 5, 2023
×

Citation

Paruk, F. (2023a, October 05). Culture and history as Big Data blind spots. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/culture-and-history-as-big-data-blind-spots


Videos
×

Citation

(2022a, September 23). Decoding Meaning to Drive Brand Relevance. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/decoding-meaning-to-drive-brand-relevance


Videos

The alchemical marriage of Big Data and Qual

This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.

Catalogue: Fusion 2019
Authors: Victor Ikawa, Sergey Sheykhetov
Companies: Safaricom, Kantar
November 10, 2019
×

Citation

Ikawa and Sheykhetov (2019a, November 10). The alchemical marriage of Big Data and Qual. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-alchemical-marriage-of-big-data-and-qual-10859


Videos

Using the real behaviour behind Big Data to improve participant quality

We'll look at the psychology behind technology to show how big data is used to get closer to people's real behaviour. Brands use the wealth of information in digital footprints to reach consumers - we can use it to find the best people for research.

Catalogue: Fusion 2019
Authors: Hugh Carling, Patrick Fagan
Company: Liveminds
November 10, 2019
×

Citation

Carling and Fagan (2019a, November 10). Using the real behaviour behind Big Data to improve participant quality. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-the-real-behaviour-behind-big-data-to-improve-participant-quality-10865


Videos

Big Data big debate

How do you handle more than 5 million verbatims and creative proposals in just two weeks?

Catalogue: Fusion 2019
Author: Bruno Jeanbart
Company: OpinionWay
November 10, 2019
×

Citation

Jeanbart, B. (2019a, November 10). Big Data big debate. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/big-data-big-debate-10842


Videos

How a start-up used qualitative research and Big Data to disrupt the sports nutrition market

Using lessons learned from managing mainstream brands including Budweiser and Transformers, Len Dunne will show how Elivar is using both qual and smart data to create brand awareness and plan for global domination.

Catalogue: ESOMAR Smart Data Lab
Author: Len Dunne
November 4, 2019
×

Citation

Dunne, L. (2019a, November 04). How a start-up used qualitative research and Big Data to disrupt the sports nutrition market. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-a-start-up-used-qualitative-research-and-big-data-to-disrupt-the-sports-nutrition-market-10970


Videos

When analytics go wrong

Insights departments need to step up and take control of analytics to save the industry and their own business.

Catalogue: Client Summit 2019- Autumn Edition
Authors: Stuart McGown, Tony Costella
Companies: Philips International, Heineken
October 3, 2019
×

Citation

McGown and Costella (2019a, October 03). When analytics go wrong. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/when-analytics-go-wrong